What Is Pay Per Click and How Does It Work?
Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked by a user.PPC advertising offers several advantages, including immediate visibility, precise targeting options, and the ability to control ad spend. It can be an effective method for driving website traffic, generating leads, and increasing conversions when implemented strategically and monitored closely to optimize campaign performance.
Depending on your objectives, there are several types of pay-per-click (PPC) ads to choose from:
Search Ads
These are text-based ads that appear on search engine results pages (SERPs) when users search for specific keywords or phrases. They usually appear at the top or bottom of the search results and are labeled as ads.
Display ads
Display ads are visual-based ads that appear on websites within a network of Google Display Network or other advertising platforms. They can include images, banners, or videos and are placed on relevant websites to reach a wider audience.
Video ads
Video ads are displayed on video platforms such as YouTube or within video content on websites. They can be skippable or non-skippable and allow businesses to engage with users through visual storytelling.
Remarketing ads
Remarketing ads target users who have previously interacted with a website or app. These ads are displayed to remind them of products or services they showed interest in, aiming to re-engage and encourage conversions.
Social media Ads
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer their own PPC advertising options. These ads can appear in users’ feeds, sidebars, or stories, and allow businesses to target specific demographics and interests.
App Ads
These ads are designed to promote mobile applications and are typically displayed within other mobile apps or on app stores. They can encourage app downloads or specific in-app actions.
In-stream Ads
Reach and captivate your audience with compelling in-stream ads that deliver your message directly within video content. Maximize brand exposure, drive traffic, and boost conversions through engaging video advertising.
Google Shopping Ads
Boost your e-commerce success with Google Shopping Ads. Showcase your products prominently in search results, featuring enticing images, prices, and store information. Drive more qualified traffic to your online store and increase sales with visually appealing and highly targeted Shopping Ads.
Local Services Ads
Maximize your local business visibility with Local Services Ads. Reach potential customers in your area when they search for services you offer. These ads display prominently at the top of search results, highlighting your business, ratings, and contact information. Stand out from the competition and attract local leads with Google’s trusted Local Services Ads.
Pay Per Click Process
Step 1: PPC Strategy
In order to create an effective PPC campaign tailored to your needs, we will first gather information about your industry sector, business, competitors, and unique selling points (UPS’s). This comprehensive understanding will allow us to collaborate with you and develop a strategic plan that will deliver the desired results. The key components of our strategy include thorough analysis of:
•Campaign Structure
•Campaign Setting
•Landing Page
•Ad text
•Keywords
•Performance
•Tracking (AdWords, Analytics, AdCenter)
Step 2: Execution
•Campaigns setup
•Keyword research
•Creation of ad copy
•Landing pages selection and its optimization
•Installation of the AdWords tracking code
•Analysis of websites and competitor ads
•Negative keyword setup
•Formation of search and contents network campaign
•Complete analysis of your solution
Step 3: Maintenance
we recognize the importance of ongoing maintenance for the success of every PPC campaign. Once the implementation phase is complete, we diligently handle monthly maintenance tasks, which encompass:
•Bid management
•Campaigns monitoring
•Optimizing keywords for better performance
•Campaigns optimization
•Improving quality scores
•Ad copies Optimization (A-B testing)
•Managing and analyzing landing pages
•Management of Google’s remarketing, including display ad
•Analysis of various reports to enhance performance
•Searches vs. display networks testing, if necessary
•Placement (target testing, if required)
•Providing monthly and weekly reports
We Have an Expert and Specialized PPC Team
Our company takes pride in having an expert and specialized PPC team dedicated to delivering exceptional results. With a deep understanding of digital marketing strategies, they develop customized PPC campaigns tailored to your business objectives. They conduct extensive keyword research, create compelling ad copy, and constantly optimize campaigns to maximize ROI. Armed with the latest industry knowledge, they stay up-to-date with trends and algorithm changes. Through meticulous tracking and reporting, they provide valuable insights into campaign performance, enabling data-driven decision-making. With their expertise and dedication, our PPC team ensures that your ads reach the right audience, drive targeted traffic, and generate tangible results for your business.
